Overview
An ad approval tracker helps paid media and creative operations teams keep ad review status, claim proof, channel limits, and approval notes in one place before launch. This playbook installs a structured approval table and a concise claim-rules document so the team can see what is approved, what needs proof, and what could block spend.
It is built for the common PPC handoff where ad copy, landing pages, legal notes, and reviewer comments live in separate tabs or threads. Juno keeps the useful operating layer: ads, claims, proof sources, risk level, channel constraints, reviewer, status, blockers, and next action.
Why you should make ad approvals trackable
Ad approvals are easy to underestimate because the work looks like a final checkbox. In practice, a single unsupported claim, missing destination detail, or channel-specific rule can delay a launch or send creative back into revision.
Google says ads, assets, and destinations must meet its advertising policy requirements, including editorial and destination standards (Google Ads Help). Meta also describes ad review as a process that checks ads against its advertising standards before delivery (Meta Business).
This playbook does not replace legal counsel or guarantee platform approval. It replaces the ad approval spreadsheet: the review surface that shows which claims are cleared, which need proof, what channel limit applies, and who owns the next decision.
Run it before creative QA, paid campaign launch review, weekly production check-ins, or any moment when "approved" means different things in different places.
Step-by-step
- 1Confirm the brand, campaign or flight, paid channels, launch window, review owner, and status language the team wants to use.
- 2Install the ad approval workspace with a structured tracker and a working claim-rules document.
- 3Add or update one row for each ad, asset, claim, placement, landing page, or channel decision that needs a separate approval call.
- 4Review each row for proof, claim risk, destination fit, channel limits, reviewer notes, blockers, and the next action needed before launch.
- 5Update the claim-rules document when the team confirms reusable rules, such as allowed proof, required disclaimers, forbidden phrases, or channel-specific limits.
- 6On future manual, weekday, or weekly reviews, reuse the same tracker so approval history and open blockers stay visible instead of restarting in a new spreadsheet.
Frequently asked questions
Does this replace an ad platform review?
No. Google, Meta, LinkedIn, TikTok, Reddit, and other platforms still make their own approval decisions. This playbook helps your team prepare and track the review state before or during platform submission.
Is this the same as an ad creative tracker?
No. An ad creative tracker usually manages concepts, variants, assets, and production status. This is a focused extension for approval state, required proof, claim risk, channel limits, and reviewer notes.
What inputs do I need?
Bring the campaign name, channels, launch window, review owner, ad copy or concepts, landing pages, proof sources, and known policy constraints. If some inputs are missing, Juno marks them as blockers instead of pretending the row is approved.
How often should we run it?
Use a one-time run for a single approval pass. Choose weekdays when launch is close and rows are changing quickly, or weekly when the approval tracker supports a recurring creative review meeting.
