Overview
A Figma landing page handoff turns a finished mockup into a build-ready implementation brief. This playbook inspects the design, comments, copy, assets, and interaction notes, then creates a section-by-section handoff with open gaps and QA checks.
It is built for marketers, designers, and web teams who need the page implemented without losing the conversion intent hidden in the design file.
Why you should protect the conversion strategy during handoff
Landing pages rarely fail because someone forgot there was a hero section. They fail in the little handoff gaps: missing mobile states, unclear form behavior, placeholder claims, unexported assets, or a testimonial block that loses its purpose when rebuilt.
Figma's Dev Mode documentation helps teams inspect design details for implementation. This playbook adds the marketing layer by connecting those details to the offer, proof, call to action, and launch QA.
The output gives developers a practical build brief and gives marketers a way to confirm that the page still says the right thing once it leaves the design file.
Step-by-step
- 1Confirm the Figma landing page frame or prototype, plus the campaign, audience, offer, and primary conversion action.
- 2Break the design into buildable sections and summarize the purpose each section serves in the conversion path.
- 3Extract visible copy, buttons, form labels, trust marks, images, icons, screenshots, and any referenced motion or video assets.
- 4Review comments and replies to separate approved instructions from unresolved decisions, polish notes, and future optimization ideas.
- 5Identify handoff gaps such as missing mobile states, unclear asset exports, placeholder copy, undefined tracking events, or accessibility issues.
- 6Produce a section-by-section implementation brief and QA tracker covering copy fidelity, layout, interactions, form behavior, tracking readiness, and approvals.
Frequently asked questions
Is this only for new landing pages?
No. It works for redesigns, campaign-specific pages, seasonal offer pages, and any Figma mockup that needs to become a real web page.
Does the playbook rewrite the landing page?
Not by default. It preserves the approved design and flags gaps. If the user asks for conversion recommendations, Juno can note focused improvements without turning the handoff into a redesign.
What should I provide besides the Figma link?
The most helpful context is the campaign goal, target audience, offer, required form fields, tracking needs, and any legal or brand constraints.
What does the final output look like?
You get a narrative implementation brief organized by page section plus a structured QA or gap tracker for launch-critical checks.
