Overview
An Instantly sending health report gives your outbound team a weekly view of campaign performance and sender-account risk. It ranks campaigns and inboxes by replies, opportunities, bounces, unsubscribes, engagement movement, and delivery concerns, then turns those signals into next actions.
This playbook is useful when cold email is already running and the team needs a repeatable way to decide what to scale, pause, rewrite, or watch. The output is a reporting table plus a short narrative summary.
Why you should review sending health weekly
Cold email health changes faster than quarterly reporting can catch. A campaign can look fine at the top level while one sender account is creating risk, one list segment is dragging down replies, or one message is attracting the wrong objections.
A weekly report keeps the feedback loop tight. It also reinforces healthy sending habits. Google’s sender guidance calls out low spam rates, authentication, and clear unsubscribe handling as important expectations for bulk senders, which makes bounce and unsubscribe trends worth watching alongside replies.
Juno’s job is to make the messy middle readable. Instead of dumping metrics, the playbook connects campaign results to sender health and recommends the next practical move.
Step-by-step
- 1Select the Instantly campaigns and sender accounts to include, defaulting to active and recently active outbound for the last seven days.
- 2Compare each campaign against the prior seven days for send volume, replies, positive replies or opportunities, engagement movement, bounces, and unsubscribes.
- 3Review sender accounts for uneven usage, bounce pressure, unsubscribe patterns, sudden changes, and other signs that an account may need a slower pace.
- 4Diagnose likely causes behind the biggest changes, such as list quality, sender pressure, offer fit, subject-line fatigue, personalization gaps, or follow-up timing.
- 5Create the weekly report with ranked tables, a concise narrative summary, risk notes, recommended actions, and a watchlist for the next reporting cycle.
Frequently asked questions
How often should I run this report?
Weekly is the default because it is frequent enough to catch campaign movement without overreacting to a single day of noisy outbound data.
Does this only report on campaign metrics?
No. It covers both campaign performance and sender account health so you can tell whether a problem is tied to the audience, message, inbox pool, or pacing.
What if a campaign is too new to judge?
Juno labels it as an early signal, keeps it in the table, and avoids making strong scale-or-pause recommendations until there is enough activity.
