Overview
A lemlist sending health report helps outbound teams see which campaigns and senders are performing well, which are drifting, and which need attention before reply quality or deliverability gets worse. This playbook builds a weekly report with rankings, risk notes, and next actions.
It is designed for teams running active lemlist campaigns who need more than a quick glance at sent volume. Juno reviews campaign performance, reply quality, bounces, unsubscribes, engagement weakness, and sender signals where the data supports them.
Why you should monitor sending health weekly
Outbound performance rarely fails all at once. More often, the warning signs show up as weak replies, rising bounces, unsubscribes, or campaigns that keep sending but stop producing useful conversations.
Email providers also expect senders to maintain healthy practices. Google's email sender guidelines emphasize authentication, low spam rates, and responsible sending behavior, which makes regular monitoring more than a reporting habit.
This playbook gives the team a consistent weekly view. Instead of arguing from screenshots or isolated metrics, the report ranks campaigns and senders by practical risk and turns the findings into a short action list.
Step-by-step
- 1Confirm the lemlist campaigns, senders, reporting window, and any known changes such as new lists, sequence edits, or volume shifts.
- 2Compare recent campaign activity against the previous period where possible, separating mature campaigns from low-volume tests that need more data.
- 3Rank campaign health using reply quality, bounce behavior, unsubscribe pressure, engagement weakness, and clear audience or sequence problems.
- 4Review sender-level signals when available, flagging risky senders while avoiding claims the data cannot support.
- 5Produce a weekly report with a ranking table, written summary, root-cause hypotheses, and recommended next actions.
Frequently asked questions
Is this only a deliverability report?
No. Deliverability risk is part of it, but the report also looks at reply quality, audience fit, weak engagement, and campaign actions.
What if sender-level data is limited?
Juno should report what the lemlist data supports. If sender-level conclusions are not reliable, the report can still rank campaign health and note the limitation clearly.
How often should we run it?
Weekly is the default because it is frequent enough to catch changes without overreacting to one noisy day. During a risky launch, the user can review more often.
What should the final report help us decide?
It should make the next action clear: continue, watch, rewrite, clean the list, reduce volume, pause, or investigate a sender.
