Overview
A PPC performance report turns paid media exports into a recurring readout that shows spend, conversions, efficiency trends, caveats, and next actions in one place.
This playbook is for paid media managers who already export data from Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, or another paid channel, then wrestle it into a weekly or monthly workbook. Juno installs a performance report page and imports table so the reporting workflow has a durable home.
It does not replace native platform BI or direct ad account reporting. The minimum version is narrower and more practical: use the paid media exports you already have, normalize the reporting read, and keep the trend narrative tied to evidence.
Why you should make PPC reporting repeatable
PPC reporting gets unreliable when every review starts from a fresh spreadsheet. Campaign names drift, conversion definitions change, attribution caveats disappear, and the final notes often live somewhere separate from the numbers.
A repeatable report gives the team a cleaner operating rhythm. Spend, clicks, conversions, CPA, ROAS, comparison notes, and data-quality warnings stay together, so the review can focus on what changed and what to do next.
That caution matters because ad data is not always final when a reporting meeting starts. Google Ads notes that some metrics and conversions can be delayed in its data freshness guidance, so a useful PPC readout should mark lag and confidence instead of treating every early number as settled.
Juno keeps the workflow honest. It can compare supplied exports, flag gaps, update the report page, and write a concise readout without pretending that manual exports are a perfect source of truth.
Step-by-step
- 1Confirm the brand, paid channels, reporting period, comparison period, review cadence, efficiency metric, targets, and any known attribution or tracking caveats.
- 2Set up the installed PPC reporting workspace with a performance imports table and responsive performance report page.
- 3Load the latest supplied paid media exports, pasted metrics, or existing workspace tables into the imports table, preserving source names, reporting dates, currency, and source notes.
- 4Normalize the read where the data allows it by calculating CTR, CPC, conversion rate, CPA, ROAS, and period-over-period movement from comparable rows.
- 5Classify the meaningful trends as improved, slipped, stable, scaling, watch, investigate, missing data, or low confidence, with caveats for delayed conversions, thin volume, mixed currencies, or missing sources.
- 6Refresh the report page with the main movements, priority caveats, and next actions for the next paid media review.
Frequently asked questions
Does this connect directly to ad platforms?
No. This playbook uses default Juno capabilities and the paid media exports, pasted tables, or workspace data you supply. That keeps the first workflow low-friction and avoids requiring a connector when an export-driven workbook is the thing being replaced.
How is this different from a campaign performance report?
A campaign performance report can pull from specific ad platforms and compare connected campaign data. This playbook is export-first and workspace-backed, so it is better when the team reports from supplied files across whatever paid channels are available.
What should I include in the exports?
Bring the period, platform, account, campaign, spend, impressions, clicks, conversions, conversion value, and currency when available. Campaign status, ad group or ad set, audience, and source notes are useful but not required for the first pass.
How often should this run?
Use weekly for operating reviews and monthly for leadership summaries. Leave cadence as run-once when the team is still validating export formats or metric definitions.
