Overview
A storefront placement planner helps ecommerce teams decide which products, collections, and campaigns deserve the best onsite placements. Juno turns product, campaign, and inventory signals into a reusable merchandising plan table and placement brief for homepage, collection, PDP, and onsite module decisions.
This playbook is for the weekly moment when merchandising priorities start to sprawl across calendars, launch notes, inventory updates, and "can we feature this?" messages. It gives the ecommerce merchandising manager one place to see the recommended placement sequence, the evidence behind it, and the decisions still needed before the storefront changes.
Why you should plan onsite placements from real signals
Storefront space is finite. A homepage hero, top collection slot, PDP recommendation block, onsite banner, and search boost can all feel urgent, but shoppers only see a few of them at a time.
Shopify describes ecommerce merchandising as the way products are organized and displayed in an online store, which is exactly why placement choices need a plan instead of a scramble (Shopify). Baymard's ecommerce UX research also separates homepage, category navigation, product lists, and product details as different shopper experiences, so one generic "feature this product" note is rarely enough (Baymard Institute).
Juno keeps the planning boundary narrow. It does not pretend to implement site changes or replace merchandising platforms end to end. It replaces the practical operating sheet: what should appear where, why, who owns it, what is blocked, and what should be reviewed next.
Step-by-step
- 1Confirm the store or brand, planning horizon, priority storefront surfaces, and the product, campaign, and inventory signals available for the first pass.
- 2Review the current merchandising context, including launch products, hero SKUs, stock pressure, campaign timing, margin caveats, exclusions, and any supplied storefront pages.
- 3Build or update the merchandising plan table with one row per placement decision or candidate, covering surface, product scope, rationale, evidence, owner, priority, status, approval need, and next action.
- 4Prioritize placements by shopper relevance, commercial impact, inventory urgency, campaign timing, effort, confidence, and approval risk.
- 5Update the placement brief with the recommended sequence, the surfaces to change first, blocked placements, and the decisions needed before the next storefront update.
- 6Reuse the same installed plan on weekly reviews so prior placement decisions stay visible instead of disappearing into a fresh spreadsheet.
Frequently asked questions
Does this require Shopify or another ecommerce integration?
No. The default playbook works from user-supplied product notes, campaign context, inventory signals, storefront URLs, uploaded files, or existing Juno workspace materials. A platform integration can help later, but it is not required for the minimum replacement.
What placements should I include?
Start with the surfaces your team actually changes: homepage hero, featured collections, collection ordering, PDP recommendations, onsite banners, search boosts, or campaign landing placements.
Will Juno make site changes automatically?
No. The playbook creates the merchandising plan and placement brief. It should mark implementation, creative, inventory, and approval steps as next actions for the right owners.
How often should this run?
Weekly works well for active stores with launches, inventory movement, or frequent campaign updates. Use the run-once option when you are planning a single campaign window.