Overview
A technical SEO audit helps a technical SEO manager turn crawl evidence into a fix list for crawlability, indexability, metadata, canonicals, schema, and answerability issues. Instead of another loose audit note, this playbook installs a reusable Technical SEO fixes table and a concise Fix summary document.
Use it after a migration, template release, CMS change, content launch, or monthly site maintenance cycle. Juno reviews public site evidence, groups repeated patterns, and keeps the fix log focused on issues that can affect organic discovery and search understanding.
Why you should keep a crawl-backed SEO fix log
Technical SEO work gets messy when every finding lands with the same urgency. A blocked page, a bad canonical, and a slightly vague meta description do not deserve the same queue position.
Google's guidance on canonicalization and robots meta tags shows how technical signals can affect which URLs are crawled, indexed, and selected. The practical challenge is not knowing that those signals matter. It is deciding which observed problems are worth fixing first.
This playbook keeps the boundary narrow: public crawl and page evidence, grouped fix items, owners, confidence, and retest notes. It will not pretend to replace an enterprise crawler, log-file analysis, Search Console coverage data, or engineering ticketing system.
Step-by-step
- 1Confirm the site, subdomain, subdirectory, sitemap, or priority URLs in scope, plus the page types that matter most for organic acquisition.
- 2Review public technical signals such as robots access, sitemaps, crawlable page sets, indexability hints, canonical intent, metadata, headings, structured data, internal pathways, and answer-friendly page structure.
- 3Group repeated findings by template, URL pattern, site control, or root cause so the tracker becomes a fix log rather than a raw crawl export.
- 4Prioritize each issue by severity, affected page value, template leverage, implementation effort, confidence, and how the team can verify the fix later.
- 5Update the Technical SEO fixes table with confirmed issues, representative URLs, evidence, recommended fixes, owner area, status, and next review date.
- 6Summarize blockers, quick wins, owner gaps, assumptions, and evidence limits in the Fix summary document so the next review starts from durable state.
Frequently asked questions
Is this different from a full website SEO audit?
Yes. A broader website SEO audit can include content, performance, reporting, backlinks, and strategy. This playbook is the focused technical extension for maintaining a crawl-backed fix log.
Does it need a paid crawler or connector?
No. The default workflow uses public crawl and page evidence. A paid crawler, Search Console, PageSpeed, or CMS source can enrich the work later, but none is required for the minimum replacement.
What kinds of fixes belong in the table?
Use it for crawlability, indexability, metadata, canonical, structured-data, internal-pathway, and answerability issues. Keep general copy feedback and broad content strategy in a separate SEO planning workflow.
How often should I run it?
Run it after migrations, template releases, or major site launches. Choose the monthly schedule when the team wants a recurring technical triage cycle with status and retest history.
