Overview
A website SEO audit helps an SEO manager turn public site evidence into a prioritized tracker of fixes for pages, templates, and site controls. This playbook installs the tracker and audit summary first, then uses the site crawl and page review to fill in the issues that deserve action.
The workflow is intentionally narrower than a full enterprise SEO platform. It replaces the recurring audit checklist: crawl controls, page metadata, headings, internal pathways, structured data signals, template patterns, and evidence-backed recommendations. It does not promise private Search Console, backlink, log, CMS, or PageSpeed data unless you provide that context separately.
Why you should keep SEO audits reusable
One-off SEO audits get stale quickly because the site keeps changing. A durable audit tracker gives the team a place to preserve what was found, what was fixed, which owner needs to act, and what should be reviewed next month.
Google's own SEO guidance emphasizes making content easy for search engines to crawl, index, understand, and present to users in search results. The Google SEO Starter Guide is broad, but the practical work still comes down to finding the specific pages, templates, and controls that need attention.
This playbook keeps that work tidy. The tracker records each finding with evidence, severity, priority, confidence, owner area, and status, while the audit summary gives SEO, content, web, and engineering teammates one place to review the open queue.
Step-by-step
- 1Confirm the site, priority page types, audit scope, exclusions, and any recent launches, migrations, or suspected templates that should shape the review.
- 2Review public site controls, including robots rules, sitemaps, crawlable URL patterns, canonical signals, and obvious indexability risks. Google documents how robots rules guide crawler access in its robots.txt guide.
- 3Crawl and inspect a focused set of important public pages, starting with the homepage, commercial pages, and representative templates instead of trying to audit every URL at once.
- 4Group repeated issues by template or root cause, so a shared metadata, canonical, structured data, or internal linking problem becomes one owner-ready fix rather than duplicate checklist rows.
- 5Prioritize findings by SEO severity, affected page value, template leverage, implementation effort, confidence, and whether the fix needs technical review.
- 6Update the installed SEO audit tracker and summary document so the next manual or monthly run builds on the same workspace.
Frequently asked questions
What does this replace?
It replaces a website SEO audit checklist for recurring public-page review. The boundary is deliberately narrow: a tracker and summary for crawl-backed fixes, not a full SEO suite.
Does it need Google Search Console or another connector?
No. The default workflow uses public website evidence. Search Console, PageSpeed, CMS, backlink, or analytics data can improve a later pass, but they are not required to install the workspace or run the minimum audit.
How often should I run it?
Run it after major site changes, migrations, new templates, or content launches. If the site changes regularly, ask Juno for a monthly schedule so the same tracker gets refreshed on a predictable cadence.
What makes a finding trustworthy?
Each useful finding should point to observed evidence, name the affected page or template, explain the SEO risk, and give a concrete fix. If evidence is partial, the tracker should say so instead of pretending the audit proved more than it did.
